Wisdom Wednesday: 4 Features to Send Your Business Website to the Top of Google’s Rankings

Because Google always changes the algorithm that it uses to determine search engine rankings, your business’ website needs to stay on top of the current key features that can help move it to the top of Google’s search results.

Google Search Rankings

Many companies approach search engine optimization as a one-time challenge; once you have set up your company’s website with an eye to maximizing your Google search ranking, they think, you’re all set. In actuality, Google regularly makes changes to its algorithm that determines its search engine rankings. Keeping your business’ website at the top of Google’s search results requires constant attention to the changes in Google’s ranking factors and continuous tweaking of your site’s content. With that in mind, here are the four key features to utilize right now to improve your business’ Google search ranking.

HTTPS

Google first announced that HTTPS would be used as a factor in its ranking system back in 2014. MozCast, an online platform dedicated to tracking the changes in Google’s algorithm, has found that Google is keeping that promise; almost 46 percent of all of Google’s top ranking websites are HTTPS sites. Google has made this push based on their belief in the need for strong Internet security. Especially if your business offers any form of online shopping or information gathering features, moving to HTTPS is critical.

Google AdWords

While pay-per-click services like Google AdWords have not traditionally been a part of search engine optimization, MozCast has found a direct relationship between the two. Almost 53 percent of websites that appear on the first page of Google’s search results feature Google AdWords on the top of their pages. In short, paying for Google AdWords yourself won’t raise your search ranking, but becoming a part of Google’s advertising network and having ads embedded on your web page might.

Reviews

Google is upfront about the fact that it utilizes customer reviews in determining website rankings, so it should come as no surprise that almost 37 percent of businesses that reach Google’s first page of search results feature customer reviews. Indeed, Google itself now displays customer ratings right below text ads in order to connect customers with quality businesses.

Knowledge Panels

As MozCast has noted, approximately 38 percent of Google’s highest ranking websites have Knowledge Panels. Knowledge Panels appear as information boxes to the right of Google’s search results and are intended to help potential customers quickly find contact and other information for businesses. Unfortunately, you cannot directly put your business in a Knowledge Panel; Google itself makes the determination based on your company’s relevance to a potential customer’s search. However, you can influence the chance that your business will be included in a Knowledge Panel by increasing your business’ general prominence and local search engine optimization.

Concerned that you’re not doing everything that you need to help get your business to the top of Google’s rankings? Contact us today at {phone} or {email} and we can introduce you to an expert from within our community of specialists.

Share this post

Invotec Solutions IconInvotec Solutions

Unit 9/148 Chesterville Road, Cheltenham

5.0 7 reviews

  • Avatar Matt Wilde ★★★★★ 3 months ago
    Working with an education solutions expert such as Invotec has meant that we have had a collaborative partner every step of the way in the development of, not only our ICT network infrastructure, but also in determining how best to engage … More students, deliver content, and drive learning outcomes.
  • Avatar Daniel McNairn ★★★★★ 11 months ago
    Invotec Solutions is a great company. Working in the education field they have been great support when we have had technical issues that have needed high level solutions. I know they have worked throughout the Catholic Education system … More and have always delivered a high level of service and support. Very easy to deal with and friendly support.
  • Avatar Marcia Reynolds ★★★★★ 10 months ago
    Invotec were fantastic! Being a small business owner and IT illiterate, Invotec helped me to get up and operating without an issue.
    I now feel secure knowing that they are there to back me up.
  • Avatar Aaron Hawke ★★★★★ a year ago
    I had the pleasure of working with the Invotec Solutions Team for our Cyber Security requirements. They really know their stuff and my expectations were well exceeded. Thanks Guys, You made it easy!
  • Avatar Korin Roehm ★★★★★ 2 years ago
    Invotec has been a great partner to our company. They're very quick and responsive. If you talk to anyone there you know that they're very knowledgeable in the work that they do.
  • Avatar Jan Chapman ★★★★★ 4 years ago
    Invotec really know their stuff, a great company that want to provide the best service possible. I highly recommend them.

Get a Quote